We provide human resource services to enhance an organization’s ability to maximize employee potential with specialized expertise.





We can be your HR partner, manage your HR function, complete major projects, develop your leaders and problem solve your HR issues with you.  We can become an extension of your HR team.

Our team of experts specialize in HR functional areas and have general HR expertise with many years of experience in a variety of industries.

Owned & Operated in Grand Rapids, Michigan

Business Meeting at a Cafe


Policy Development

Talent Acquisition

Program Facilitation




Barb Jourdan, SPHR, SHRM-SCP

Barb Jourdan has extensive experience working with organizations regarding HR best practices, employment compliance, policy development, and organizational development.   Barb has experience consulting with a variety of companies including insurance, healthcare, non-profit organizations, the service industry, and manufacturing.  She has held HR leadership positions in insurance, non-profit, healthcare, education, and social service organizations. 


Barb has spent her career in the management of human resource best practices and specializes in working with small, to medium-sized organizations.

As an experienced facilitator of professional development programs, designing client-specific workshops, Barb is certified with the Human Resource Certification Institute (HRCI) as a Strategic Professional in Human Resources, SPHR, and certified with the Society of Human Resource Management (SHRM) as a Senior Certified Professional, SHRM-SCP.  She holds a Master of Management degree, with an emphasis on organizational development, and a Bachelor of Science degree in business administration, cum laude, from Aquinas College.


Traci Douglass has over 30 years of human resource experience working with manufacturing, nonprofit and healthcare organizations. Her expertise lends itself to partner with small to medium-sized organizations on an as-needed project basis or to provide HR leadership for organizations without a full time HR presence.  

Traci Douglass

Traci is an experienced leader in total rewards management such as compensation, benefits, HRIS, employee communications, and work/life.  Her expertise also includes talent acquisition, employee relations, policy development, mergers and acquisitions, regulatory compliance, and sustainability.  


Traci has been published in the Global Business Organizational Excellence Journal for sustainability communications.  Traci is certified with the Human Resource Certification Institute (HRCI) as a Strategic Professional in Human Resources, SPHR, and certified with the Society of Human Resource Management (SHRM) as a Senior Certified Professional, SHRM-SCP. Traci received her B.S. in Business from Miami University and a Masters in Labor Relations and Human Resources from Michigan State University.  


Shari Bayer

Shari Bayer has over 20 years of experience in Human Resources working with non-profit organizations, construction, manufacturing, service, and a variety of other industries.  She has expertise in employee relations, benefit administration, training/apprenticeships, recruiting and safety.  Shari is a member of SHRM (Society of Human Resource Management).  She has a Master’s degree in Labor Relations and Human Resources and from Michigan State University.



Policy Development and Employee Handbook Reviews or Creation

  • We can offer sample policies and recommend enhancements for your business utilizing HR best practices with attention to employment compliance.

Talent Acquisition, Recruitment, and Hiring

  • Let us identify the talent you need and pre-screen your candidates, providing you with a summary of each qualified candidate.

Leadership Development and Program Facilitation

  • Programs are available to help your leaders develop their skills, enhance their ability as a key leader in your organization, and work as a cohesive team.  Standard topics including, harassment, coaching, and corrective action, behavioral interviewing, and employment compliance.  Other topics are available, and all can be designed specifically for your needs. 

Employee Relations

  • Sometimes employees don’t get along and sometimes employees don’t perform at their maximum potential.  Dealing with employee issues requires attention to internal policies and external employment law requirements.  We can coach your leaders on following progressive disciplinary procedures with employees to resolve issues as a way of preventing wrongful discharge situations, legal claims, and/or EEOC complaints.

Human Resource Assessments

  • Having an outside, objective review of your HR policies, procedures, practices, and employment compliance structure provides an opportunity for potentially serious problems to be identified.  Areas that could be enhanced with a slight adjustment will also be highlighted.


  • Employment compliance includes a network of laws, requirements, and overlapping needs which we can help you navigate and maintain compliance.


Exit Interviews and Stay Interviews

  • Conducting conversations with your former employees and/or your brand-new employees, we summarize the information to determine the real reasons you’re losing valuable employees and how you can solve new-hire frustrations early on.  You can avoid early resignations and the loss of your highly productive employees.


  • Job descriptions, employee investigations, compensation, pay practices, time-off policies and systems, employee file guidelines and retention, and more. 


(616) 901-1826

Grand Rapids, MI


©2020 Human Resource Potential, LLC

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